OUR STORY & MISSION

About Us — 123br, the Betting Platform Built for Brazilians

123br was built with a clear purpose: to be the Sports Betting and online casino platform that Brazilian bettors deserved — with Pix, Portuguese-language support, competitive odds, and a safe environment for responsible play.


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Available Sports & Markets
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Average Rating (5★)

Who Is 123br

A platform built from the ground up for those who live and breathe sports.

The 123br is a Sports Betting and online casino platform focused exclusively on the Brazilian market. We are not a translation of another product — we are a service conceived, developed, and operated with Brazil at the center. Every detail of the experience was designed for the local bettor: from someone placing BRL 20.00 on Flamengo before a derby to someone who follows CBLOL every week and wants a map-winner market available before the series starts.

Brazil has a unique relationship with sports. Football isn't just entertainment — it's identity, it's family history, it's Monday morning conversation. And that culture has expanded in recent years to include e-sports, UFC, volleyball, basketball, and much more. The 123br grew alongside this market, adding disciplines, markets, and features as the real demands of Brazilian bettors became clearer.

Our mission is straightforward: to provide a safe, fair, and technically superior betting environment for Brazilian users. Pix payments that land in minutes, competitive odds that respect the bettor, Portuguese-language support that actually resolves issues, and responsible gambling tools that work in practice — not just on paper.

SSL 256-bit Full encryption
Instant Pix Withdrawals in Minutes
Licensed Regulated operation
PT-BR Support 24-Hour Support
Built for Brazil From the Brasileirão to CBLOL, including the UFC

Our Story

How 123br grew alongside the Brazilian sports betting market.

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Founded
123br Is Born
The project started with a simple goal: build a Sports Betting platform that truly understood the Brazilian bettor — no machine translation, no UX designed for another market. Football as the starting point, Pix as the priority.
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Expansion
E-sports & Live Casino
With the rapid growth of the e-sports market in Brazil — especially CS2, League of Legends, and Free Fire — 123br expanded its coverage and added a live casino with Portuguese-speaking dealers, a consistent demand from users.
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Technology
Live Odds & Cash Out
Implementation of a live odds engine with real-time updates and cash out available on major events. 123br bettors gained the ability to manage their bets in-play with the same speed as the biggest international platforms.
🏆
Growth
Over 1 Million Users
123br has surpassed 1 million registered users in Brazil, with bettors from every region of the country — from Porto Alegre to Manaus, from the Northeast to the Southeast. This organic growth reflects the trust the community has placed in the platform.
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Today
Always Evolving
123br continues to invest in technology, market variety, payment speed, and responsible gambling tools. Every update is driven by real feedback from Brazilian bettors who use the platform every day.

Our Numbers

Metrics that show 123br's consistent growth.

User Satisfaction 96%
Pix Withdrawals on Time 99,8%
First-Contact Resolution 87%
Platform Uptime 99,9%
Betting on Mobile 78%

The figures above are based on 123br's internal metrics, continuously collected to monitor the quality of the experience delivered to Brazilian bettors. A commitment to continuous improvement is part of the platform's DNA.

What Defines Us

The pillars behind the 123br experience for Brazilian bettors.

100% Brazil-Focused

From language to payment method, everything at 123br was built for the Brazilian market. Pix, boleto, credit card, PicPay, and Mercado Pago — the payment methods Brazilians already use every day. Portuguese-language support with no long queues or useless chatbots. Odds open for the Brasileirão, Copa do Brasil, Libertadores, CBLOL, and NBB.

Security & Compliance

123br operates under a license, with 256-bit SSL encryption on all transactions and full compliance with Brazil's General Data Protection Law (LGPD). Mandatory identity verification for withdrawals ensures no one under 18 can access the platform's financial features. Your data and your money are protected.

Live Odds Technology

Real-time betting with odds updated play by play on major sporting events. From a midweek Brasileirão match on a Wednesday afternoon to a CS2 Major semifinal broadcast in the early hours — 123br keeps markets open and odds responsive at all times, with no delays that could hurt your strategy.

Pix That Actually Works

Pix withdrawals average 3 minutes — not 3 business days. That's the difference Brazilian bettors notice in practice. Depositing to play takes seconds. Withdrawing your winnings when you want, not when the platform gets around to processing them, is a non-negotiable standard at 123br. No withdrawal fees, no weekly frequency limits.

Full Coverage — Sports & E-sports

Football, UFC, volleyball, basketball, tennis, CS2, League of Legends, Valorant, Free Fire, Rainbow Six Siege, and much more. 123br covers what Brazilian bettors actually follow — not a generic sports catalog with no local relevance. Over 30 sports, dozens of tournaments, hundreds of markets every week.

Responsible Gambling as a Priority

Temporary self-exclusion tools, configurable deposit limits, and session alerts are real features at 123br — not just text in a footer. We believe a bettor who's in control is a bettor who stays. Healthy gambling is good for users and defines who we are as a company.

Our Values

The principles behind every decision at 123br — from product to customer service.

Transparency

Clear terms, explained odds, bonuses with no hidden fine print. 123br believes that a bettor who understands the rules plays smarter and stays longer. Transparency isn't a differentiator — it's a baseline.

Quality

Every feature is tested before going live. Every odds update is verified. Every support channel is monitored. Quality at 123br means bettors can trust the platform to be there when they need it most — at the start of the second half, in the decisive round.

Community

Brazilian bettors are passionate, demanding, and highly informed. 123br was built for this community — and this community guides us. Feedback becomes features. Questions become content. Suggestions become product updates.

Innovation

The betting and e-sports market moves fast. 123br keeps up — new e-sports titles are added as they gain traction, new markets open up as bettors show interest. Standing still means falling behind.

Responsibility

Sports Betting is entertainment — and entertainment needs limits. 123br treats responsible gambling as a core part of the product, not a regulatory checkbox. Control tools work, limits are respected, and self-exclusions are processed immediately.

Fair Payments

No withdrawal fees, no unnecessary delays, no unreasonable hoops to jump through before releasing winnings. 123br pays what it owes, when it's owed. Pix in minutes is a promise we deliver on every day, for every bettor, regardless of the amount withdrawn.

Why Brazil Deserved a Different Platform

For a long time, Brazilian bettors had to adapt to platforms built for other markets. Poorly translated English interfaces, support teams unfamiliar with the nuances of Brazilian football, payments that took business days, and odds that didn't reflect the reality of the Brasileirão. Users were adjusting to the product — when it should have been the other way around.

The 123br came to change that logic. We didn't start with a ready-made platform and try to localize it for Brazil afterward. We started with the Brazilian bettor and built from there. That made all the difference in how the product was developed — every feature, every available market, every UX decision was made with local bettors in mind.

Pix is a perfect example of this. In European or North American markets, payment standards work differently — with transfers that take days and methods Brazilians simply don't use. The 123br prioritized Pix from day one, because we know that a Brazilian bettor who nails a result on a Wednesday night doesn't want to wait until Friday to see the money. That understanding comes from the inside — from people who know what everyday life in Brazil looks like.

E-sports coverage is another example. In 2022, when LOUD became Valorant world champions, all of Brazil was watching — and bettors wanted markets for that final. The 123br had this coverage built out early because it recognized the relevance of e-sports for Brazilian audiences from the start. Today, with CBLOL, BR6, and FFWS, the platform's e-sports section is one of the most complete in the national market.

Support is something many bettors highlight when comparing 123br 123br with other platforms. It's not just about being available 24 hours — it's about understanding the context behind each issue. When a bettor reaches out with a question about an Asian handicap market on a Libertadores match, the agent needs to know what that means. We train our team for exactly that: understanding betting, understanding sports, understanding Brazil.

On the security front, the 123br treats this as non-negotiable. 256-bit SSL encryption on all financial transactions, LGPD compliance, mandatory identity verification before withdrawals are released, and regular audits of internal processes. Anyone putting money on the platform needs to know it's safe — and that they'll get it back when they win. That's the foundation of any real trust relationship with users.

LGPD & Data Protection

123br complies with Brazil's General Data Protection Law (LGPD). No personal information is shared with third parties without your explicit consent. To learn exactly how your data is handled, please review our Privacy Policy page.

What 123br Offers

  • Real-time live odds
  • Cash out on major events
  • Pix for deposits and withdrawals
  • Live Casino with live dealers
  • Crash games and slots
  • E-sports: CS2, LoL, Valorant
  • Football: Brasileirão, Libertadores
  • 24/7 Support in Portuguese
  • Welcome bonus
  • Responsible Gambling Tools

Accepted Payments

Pix Boleto Card PicPay Mercado Pago TED

Minimum deposit of R$ 20.00. Minimum withdrawal of R$ 30.00 via Pix. First withdrawal requires identity verification.

Contact Us

Questions, feedback, or technical support — our team is available 24 hours a day in Portuguese.

Suporte@123br.click

Licensed Platform Regulated operation
SSL 256-bit End-to-end encryption
LGPD Compliance Protected data
Responsible Gambling 18+ only

The People Behind 123br

A multidisciplinary team passionate about sports, technology, and user experience.

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Product UX & Design

An interface built for Brazilian bettors.

👩‍💻
Technology Engineering

Live odds engine and platform stability.

📊
Trading Odds & Markets

Competitive odds for football and e-sports.

🎧
Support Customer Service

Portuguese-speaking team available 24 hours a day.

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Compliance Regulatory

LGPD compliance and Brazilian regulatory adherence.

💰
Payments Finance

Pix, boleto, and card payments processed with speed.

123br respects the privacy of its team members and does not publicly disclose individual names.

Our Commitment to the Brazilian Bettor

Principles that translate into practical decisions in the platform's day-to-day.

Bonus With No Catch

Clear bonus terms, fair rollover requirements, reasonable minimum odds. 123br doesn't bury conditions in fine print — the rules are available before you accept any promotion.

Competitive Odds

123br's house margin is among the lowest in the market for high-volume sports. Competitive odds mean greater real returns for bettors over time.

Mobile-First Experience

Over 78% of bets on 123br are placed on mobile. The platform was built with that in mind — a responsive, lightweight interface optimized for 4G and 5G.

24/7 Availability

Betting doesn't follow business hours. Weekends, holidays, late-night international matches — 123br is always available, with 99.9% uptime throughout the year.

Stats & Information

Head-to-head historical data, home and away performance, goal averages, and more — all available on 123br to help bettors make better-informed decisions.

Direct Communication

Clear updates on policy changes, odds shifts, and promotions. No unnecessary spam — just relevant information for 123br bettors.

Responsible Gambling — Our Position

This isn't footer text. It's part of who we are as a company.

Deposit Limits

Set daily, weekly, or monthly deposit limits directly on your 123br account. The system automatically blocks new deposits once the limit is reached — no exceptions.

Self-Exclusion

Request temporary self-exclusion (days, weeks, or months) or permanent exclusion. The account is suspended immediately upon request, with no cooling-off period that lets an impulsive change of heart slip through.

Session Alerts

Set a maximum session time per day or week. When the limit is reached, 123br displays a warning and can automatically end the session based on your chosen settings.

Age Verification

Mandatory identity verification before withdrawals are released. 123br does not process withdrawals for unverified accounts — a real barrier against use of the platform by anyone under 18.

Join 123br Now

Free registration in under 2 minutes. Deposit from R$ 20.00 via Pix and start betting on your favorite sports with competitive odds, live betting, and cash out available.

Licensed
SSL 256-bit
Live 24/7
PT-BR Support
Fast Pix
LGPD

Frequently Asked Questions — About 123br

The most common questions from people discovering the platform for the first time.

Yes. 123br operates within the Brazilian regulatory framework for fixed-odds betting, established by Law 13.756/2018 and regulated by the Ministry of Finance. The platform requires mandatory identity verification before withdrawals are released, maintains LGPD compliance, offers functional responsible gambling tools, and uses 256-bit SSL encryption on all financial transactions. Bettors can use 123br with full legal and financial confidence.

123br covers more than 30 sports and e-sports disciplines. In football, there is full coverage of the Brasileirão Série A, Copa do Brasil, Copa Libertadores, state championships, and international leagues. In e-sports: CS2, League of Legends (including CBLOL), Valorant, Dota 2, Free Fire (FFWS), Rainbow Six Siege (BR6), and other titles. Also available: UFC/MMA, volleyball (Superliga), basketball (NBB), tennis, American football, international basketball, and other sports popular in Brazil. The catalog is regularly expanded.

123br's support team operates 24 hours a day, 7 days a week, in Portuguese. You can reach us via live chat (available directly on the platform), by email at suporte@123br.click, or through the brand's official social media channels. The team is trained to handle questions about betting, payments, account verification, and responsible gambling. The first-contact resolution rate is 87% — the goal is always to resolve issues without escalation. For disputes over bet results, a formal review process is documented in the Terms and Conditions.

Yes. 123br has a consistent track record of paying out winnings to all bettors since operations began. Pix withdrawals take an average of 3 minutes after the request, with no fees and no weekly frequency limit. The only requirement is identity verification on the first withdrawal, which takes up to 48 hours. Once approved, all subsequent withdrawals are automatic. Any disputes over bet outcomes follow a clear review process outlined in the Terms and Conditions. The platform's regulatory compliance includes financial obligations that protect the bettor.

123br provides fully functional responsible gambling tools accessible directly from account settings: deposit limits (daily, weekly, or monthly), session time alerts, temporary self-exclusion (for days, weeks, or months), and permanent self-exclusion. Mandatory identity verification for withdrawals acts as a real barrier against use by anyone under 18 — any account without full verification cannot withdraw. When a bettor shows signs of problem gambling, the support team is trained to offer resources and referrals to help services. More information is available on the Responsible Gambling.
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